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Mendeley readers
Chapter title |
Integrated Marketing Communications in Retailing
|
---|---|
Chapter number | 26 |
Book title |
Retailing in the 21st Century
|
Published by |
Springer, Berlin, Heidelberg, January 2010
|
DOI | 10.1007/978-3-540-72003-4_26 |
Book ISBNs |
978-3-54-072001-0, 978-3-54-072003-4
|
Authors |
Kalyan Raman, Prasad A. Naik |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 26 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 5 | 19% |
Student > Doctoral Student | 4 | 15% |
Student > Master | 3 | 12% |
Researcher | 3 | 12% |
Student > Bachelor | 2 | 8% |
Other | 5 | 19% |
Unknown | 4 | 15% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 10 | 38% |
Social Sciences | 4 | 15% |
Arts and Humanities | 3 | 12% |
Engineering | 2 | 8% |
Psychology | 1 | 4% |
Other | 1 | 4% |
Unknown | 5 | 19% |