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Advances in National Brand and Private Label Marketing

Overview of attention for book
Cover of 'Advances in National Brand and Private Label Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Improving Sales of Private Labels in Store
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    Chapter 2 Understanding What Motivates German Consumers to Participate in FMCGs Online Communities: Implications for National Brands and Private Labels
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    Chapter 3 Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers
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    Chapter 4 Buying of Private Labels Across Categories: How Far Is too far?
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    Chapter 5 Memory for Private Label Versus National Brand in Feature Advertising
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    Chapter 6 Implementation of the Product Life Cycle Concept in Private Label Management: Focus on the Growth Stage
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    Chapter 7 Are National Brands More Promotion Elastic Than Store Brands?
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    Chapter 8 The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels
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    Chapter 9 Does PLB Name Really Matter for Retailers? A Case of Negative Publicity
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    Chapter 10 Private Labels and National Brands: A Comparison Within Brand Extension
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    Chapter 11 The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands
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    Chapter 12 A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain
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    Chapter 13 Extending the Retail Brand to Non-traditional Products
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    Chapter 14 Marketing Terminology Around Private Labels
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    Chapter 15 Impacts of the Production of Private Labels on Food Retailing and Its Suppliers in Hungary
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    Chapter 16 The PLs Role in Spanish FMCG Sustainable Markets: An (Almost and So Far) Missed Opportunity?
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    Chapter 17 Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
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    Chapter 18 Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness
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    Chapter 19 Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?
  21. Altmetric Badge
    Chapter 20 The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories
  22. Altmetric Badge
    Chapter 21 The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context
Attention for Chapter 3: Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers
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Chapter title
Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers
Chapter number 3
Book title
Advances in National Brand and Private Label Marketing
Published in
Springer Proceedings in Business and Economics, July 2015
DOI 10.1007/978-3-319-20182-5_3
Book ISBNs
978-3-31-920181-8, 978-3-31-920182-5
Authors

Yao, Wei, Baumann, Chris, Tan, Lay Peng, Wei Yao, Chris Baumann, Lay Peng Tan

Editors

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Australia 1 6%
Unknown 15 94%

Demographic breakdown

Readers by professional status Count As %
Lecturer 3 19%
Student > Ph. D. Student 2 13%
Student > Master 2 13%
Student > Doctoral Student 1 6%
Librarian 1 6%
Other 1 6%
Unknown 6 38%
Readers by discipline Count As %
Business, Management and Accounting 3 19%
Economics, Econometrics and Finance 2 13%
Chemical Engineering 1 6%
Linguistics 1 6%
Environmental Science 1 6%
Other 2 13%
Unknown 6 38%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 June 2015.
All research outputs
#21,160,107
of 25,992,468 outputs
Outputs from Springer Proceedings in Business and Economics
#1
of 1 outputs
Outputs of similar age
#203,274
of 277,141 outputs
Outputs of similar age from Springer Proceedings in Business and Economics
#1
of 1 outputs
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