Handbook of Partial Least Squares

Chapter 1 Editorial: Perspectives on Partial Least Squares

Chapter 2 Latent Variables and Indices: Herman Wold’s Basic Design and Partial Least Squares

Chapter 4 Bootstrap Cross-Validation Indices for PLS Path Model Assessment

Chapter 5 A Bridge Between PLS Path Modeling and Multi-Block Data Analysis

Chapter 6 Use of ULS-SEM and PLS-SEM to Measure a Group Effect in a Regression Model Relating Two Blocks of Binary Variables

Chapter 7 A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism

Chapter 8 An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA

Chapter 9 Finite Mixture Partial Least Squares Analysis: Methodology and Numerical Examples

Chapter 10 Prediction Oriented Classification in PLS Path Modeling

Chapter 11 Conjoint Use of Variables Clustering and PLS Structural Equations Modeling

Chapter 12 Design of PLS-Based Satisfaction Studies

Chapter 13 A Case Study of a Customer Satisfaction Problem: Bootstrap and Imputation Techniques

Chapter 14 Comparison of Likelihood and PLS Estimators for Structural Equation Modeling: A Simulation with Customer Satisfaction Data

Chapter 15 Modeling Customer Satisfaction: A Comparative Performance Evaluation of Covariance Structure Analysis Versus Partial Least Squares

Chapter 16 PLS in Data Mining and Data Integration

Chapter 17 Three-Block Data Modeling by Endo- and Exo-LPLS Regression

Chapter 18 Regression Modelling Analysis on Compositional Data

Chapter 19 PLS and Success Factor Studies in Marketing

Chapter 20 Applying Maximum Likelihood and PLS on Different Sample Sizes: Studies on SERVQUAL Model and Employee Behavior Model

Chapter 21 A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market

Chapter 22 An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing in the Mobile Communications Industry

Chapter 23 Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares

Chapter 24 Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context

Chapter 25 Analyzing Factorial Data Using PLS: Application in an Online Complaining Context

Chapter 26 Application of PLS in Marketing: Content Strategies on the Internet

Chapter 27 Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs

Chapter 28 Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs

Chapter 29 How to Write Up and Report PLS Analyses

Chapter 30 Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach

Chapter 31 Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures

Chapter 32 A Comparison of Current PLS Path Modeling Software: Features, Ease-of-Use, and Performance

Chapter 33 Introduction to SIMCA-P and Its Application

Chapter 34 Interpretation of the Preferences of Automotive Customers Applied to Air Conditioning Supports by Combining GPA and PLS Regression