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Mendeley readers
Chapter title |
A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market
|
---|---|
Chapter number | 21 |
Book title |
Handbook of Partial Least Squares
|
Published by |
Springer, Berlin, Heidelberg, January 2010
|
DOI | 10.1007/978-3-540-32827-8_21 |
Book ISBNs |
978-3-54-032825-4, 978-3-54-032827-8
|
Authors |
Paulo Alexandre O. Duarte, Mário Lino B. Raposo, Duarte, Paulo Alexandre O., Raposo, Mário Lino B. |
Mendeley readers
The data shown below were compiled from readership statistics for 244 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Malaysia | 3 | 1% |
Germany | 1 | <1% |
Portugal | 1 | <1% |
Brazil | 1 | <1% |
Spain | 1 | <1% |
Unknown | 237 | 97% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 67 | 27% |
Student > Doctoral Student | 26 | 11% |
Student > Master | 21 | 9% |
Lecturer | 12 | 5% |
Researcher | 10 | 4% |
Other | 44 | 18% |
Unknown | 64 | 26% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 107 | 44% |
Social Sciences | 20 | 8% |
Economics, Econometrics and Finance | 13 | 5% |
Engineering | 10 | 4% |
Computer Science | 6 | 2% |
Other | 15 | 6% |
Unknown | 73 | 30% |