Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities
Article in Cogent Business & Management (April 2024)
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Neurokommunikation im Eventkontext
Book chapter (December 2020)
Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach
Article in Frontiers in Neuroscience (November 2020)