The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
Article in Journal of the Academy of Marketing Science (October 2022)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Article in Journal of the Academy of Marketing Science (October 2022)
Article in Journal of Media Psychology Theories Methods and Applications (September 2022)
Article in Academia Revista Latinoamericana de Administración (April 2022)