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Mendeley readers
| Chapter title |
The customer experience is the embodiment of the brand
|
|---|---|
| Chapter number | 8 |
| Book title |
Building Great Customer Experiences
|
| Published by |
Palgrave Macmillan, London, January 2002
|
| DOI | 10.1057/9780230554719_8 |
| Book ISBNs |
978-1-4039-3949-4, 978-0-230-55471-9
|
| Authors |
Colin Shaw, John Ivens, Shaw, Colin, Ivens, John |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 67% |
| Student > Ph. D. Student | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 1 | 33% |
| Social Sciences | 1 | 33% |
| Engineering | 1 | 33% |