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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

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    Book Overview
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    Chapter 1 Consumer Behavior and Addiction
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    Chapter 2 An Exploratory Investigation into the Relationship Between Evoked Set Decisions and Final Puchase Choice
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    Chapter 3 Antecedents Of Behavior Change
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    Chapter 4 Achieving Satisfaction with a Long-Term Service
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    Chapter 5 Using Fear Appeals for A.I.D.S. Prevention: An Analysis of Arousal and ad Response
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    Chapter 6 Measuring the Effectiveness of Emotional Commercials: Self-Reports Versus Psychophysiological Measures
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    Chapter 7 A Proposed Theoretical Model for Dyadic Marketing Negotiations
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    Chapter 8 Bases for the Formation of Product Gender Images
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    Chapter 9 An Empirical Investigation of the Relationship Between Product Familiarity and Perceived Risk
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    Chapter 10 Evidence of a New Brand’s Success: Five Measures of Buyer Acceptance
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    Chapter 11 Deviation From Price Expectation: Findings Regarding Prospect Theory and Price Impression
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    Chapter 12 Life Begins when the Kids Leave Home and the Dog Dies - But that’s where the Family Life Cycle Ends
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    Chapter 13 A Health Oriented Explanation for Snacking Behavior
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    Chapter 14 Lifestyle Research in the Context of Household Economic Behavior
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    Chapter 15 An Exploratory Empirical Inquiry into Consumer Logistics
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    Chapter 16 The Diffusion of Innovations: Let’s Take Another Look
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    Chapter 17 An Empirical Study of the Relationship Between Personal Values and Innovative Purchasing Behavior
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    Chapter 18 A Study of the Diffusion, Acceptance and Marketing of Credit Cards in the Middle East
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    Chapter 19 What is Time: An Empirical Exploratory Investigation
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    Chapter 20 Debt Swaps for Education
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    Chapter 21 The Interplay between Consumption and Politics in the Polish Economy: In Search of Unifying Concepts
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    Chapter 22 The Maquiladora Program: Nature and Current Status
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    Chapter 23 The U.S. Canada Free Trade Pact: Issues and Perspectives
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    Chapter 24 Global Branding Policies by the Big Three Soapmakers
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    Chapter 25 International Marketing Strategies of U.S. Fast Food Franchises
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    Chapter 26 Global Sourcing: An Overview of Offshore Investment Strategies
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    Chapter 27 Organizational Commitment and International Competitiveness
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    Chapter 28 Smedish Consumers Attitudes Towards Imported Products
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    Chapter 29 A Comparative Study of How the U.S. Products are Ranked by Canadian and Turkish Consumers
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    Chapter 30 Individual Difference Moderators of Country-of-Origin Effect on Product Evaluations
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    Chapter 31 Consumer Satisfaction with Foreign and Domestic Products: A Cross-Cultural Comparison
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    Chapter 32 Foreign vs Local Tourist Attitudes Toward Food Vending Places in Singapore
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    Chapter 33 Franchising of Us Fast Food Chains in Hong Kong: Entry and Expansion Strategies
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    Chapter 34 Building Exporting Capabilities: Korea’s Emergence as a Marketing Power
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    Chapter 35 Accklerated Change in the Pacific RIM: Threat or Opportunity
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    Chapter 36 Aspects of Outshopping: Insights from a European Country
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    Chapter 37 Foreign Direct Investment in the U.S.: Some Observations in the State of Tennessee
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    Chapter 38 Environmental Factors and Wholesaler Structure in Nigeria: A Canonical Correlation Analysis
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    Chapter 39 International Marketing: The Perils of Causal Reasoning from Single Instances
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    Chapter 40 An Evaluation of the Current Export Marketing Practices of United States Firms
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    Chapter 41 Export Market Share Analysis: Evaluating the Turkish Performance
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    Chapter 42 The Relationship Between Managerial Characteristics and Exporting Behavior
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    Chapter 43 A Model of Marketing Strategy for Export Trading Companies
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    Chapter 44 Client-Sponsored Marketing Project Courses: A Barometer for Measuring a Business School’s Commitment to the Teaching and Community Service Functions
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    Chapter 45 Internationally-Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand
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    Chapter 46 A Guide on the Design, Selection, and Implementation of Marketing Simulation for the Classroom
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    Chapter 47 Marketing’s Greatest Challenge: The Social Impact of the Globalization of Markets
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    Chapter 48 An Examination of Demographic Variables Associated with Ethical Behaviors and Perceptions of Retailers
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    Chapter 49 Conjoint Analysis as a Methodological Approach in Ethics Research
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    Chapter 50 An Overview of Ethical Considerations in Industrial Marketing
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    Chapter 51 An Update on the Definition of Marketing
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    Chapter 52 An Investigation of Marketing Educators’ Activities and Perceptions Regarding Teaching and Research
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    Chapter 53 The Language of Marketing: A Content Analysis of Marketing Principles Textbooks
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    Chapter 54 Examination Procedures in Marketing Education: Profiling Marketing’s Master Teachers
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    Chapter 55 A Study of Effects on Buyer’s Choice Between Different Price Incentives
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    Chapter 56 An Exploratory Study on Consumers’ Attitudes Toward Rebates
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    Chapter 57 Retailer Perception of In-Store Customer Responsibility: Managerial Implications
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    Chapter 58 Self-Image of Elderly and Non-Elderly Consumers: Implications for Marketing Managers
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    Chapter 59 The Product Warranty Audit: A Model for Evaluating an Important Product Decision
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    Chapter 60 Segmenting the Transit Bus Market: Traditional vs. Product Attributes/Decision Process Segments
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    Chapter 61 Marketing When Payment is Voluntary: Rhe Case of "Shareware"
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    Chapter 62 Spurious Awareness in the Wine Industry
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    Chapter 63 Assessing The Descriptive Accuracy of Three Theories of Long-Term Profitability For a Service Industry
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    Chapter 64 The Effect of Celebrity Endorsement Announcements oh Stock Prices
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    Chapter 65 A Comparison of Forecasting Methods For Estimating The Sales of a Retail Firm
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    Chapter 66 Consumer Incentive Programs: The Participante Viewpoint
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    Chapter 67 Is the Marketing Concept Short-Term Oriented?
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    Chapter 68 Marketing Inertia
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    Chapter 69 An Examination of the Focus Strategy a Literature Review
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    Chapter 70 The First Client Abroad
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    Chapter 71 Organizational Life Cycle Theory: an Introduction as an Aid To Strategic Marketing Planning
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    Chapter 72 Characteristics of the Principal Influencer in Organizational Buying Committees
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    Chapter 73 A Note on the Relationship Between Advertising and Sales
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    Chapter 74 Marketing Strategy Implications of Consumer Preferences For Downtown Housing
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    Chapter 75 What is important To Whom? the Effects of Career Stage on the Relationship Between Job Characteristics and Job Satisfaction of Salespersons
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    Chapter 76 A Model of the Buying Center Decision Making Process
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    Chapter 77 Self Concept Effects on Marketing Performance as Related To Job Satisfaction
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    Chapter 78 Relative Effects of Expectancy and Commitment on Salespeople’a Work Outcomes: a Conceptual Framework
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    Chapter 79 Personal Selling: Chicken or Egg?
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    Chapter 80 Trade Shows as an Industrial Promotion Tool: a Review and a Research Agenda
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    Chapter 81 Characteristics Discriminating Job Satisfied Retail Salespersons
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    Chapter 82 Suggestion Selling in the Fast Food Environment: Observations and Implications
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    Chapter 83 Jung’s Type Theory: Some Implications for Relationship Management in Marketing Channels
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    Chapter 84 A Conceptual Framework of Functional Conflict in Marketing Channels
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    Chapter 85 External Dependency and Evolution in Marketing Channels
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    Chapter 86 Using Game Theory to Model Channel Relationships
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    Chapter 87 How Market-Oriented Are the Pricing Practices of Industrial Service Providers?
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    Chapter 88 Purchase Behavior by Commodities Buyers; Some Strategic and Tactical Insights
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    Chapter 89 Negotiator Personality and Concession Perceptions in Shipper - Motor Carrier Negotiations
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    Chapter 90 An Examination of North American Leading Edge Logistics
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    Chapter 91 The Battle Against Counterfeit Products: Dealers’ Willingness to Help Manufacturers Fight Counterfeiters
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    Chapter 92 A Model of Conflict Comparison Between International and Domestic Channels: The Manufacturer’s Perspective
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    Chapter 93 Fish Distribution System: Structure and Institutions
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    Chapter 94 Distribution and Sales Management Strategies Related to International Involvement Levels
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    Chapter 95 An Empirical Analysis of Brand Label, Unit Price, and Package Size as Determinants of Product Value For Frequently Purchased Consumer Packaged Goods: Preliminary Results
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    Chapter 96 Older Female Apparel Consumers: Have Retailers Overlooked This Market Segment?
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    Chapter 97 Direct Product Profit: a Sensitivity Analysis
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    Chapter 98 Product Strategies and the Perceived Competitive Situation: Do They Affect Retailer Profitability?
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    Chapter 99 A Closer Look at Customer Service: a Conceptual Model
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    Chapter 100 Dynamics of Service Encounters: Insights From Role and Interdependence Theories and Implications For Customer Satisfaction
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    Chapter 101 Service Quality: An Agenda for Future Research
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    Chapter 102 Marketing New Services
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    Chapter 103 Physician, Heal Thyself: Suggestions for Medical Service Quality Improvement
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    Chapter 104 Reading Between the Lines: Identifying Consequential and Speculative Opportunities in the Health Care Industry
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    Chapter 105 Perceived Quality in Health Cake Service Consumption: What are the Structural Dimensions?
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    Chapter 106 Information Sources for Strategic Planning in Primary Care Facilities
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    Chapter 107 Healthcare Services Consumerism Among Older Persons
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    Chapter 108 Exploring the Relationship Between Healthcare Services Satisfaction and Life Satisfaction among the Elderly
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    Chapter 109 Profiling the Older Healthcare Services Consumer Activist
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    Chapter 110 The Relative Importance of Various Factors in the Selection of Privately Funded Long Term Health Care Facilities
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    Chapter 111 The Structure of Customer Complaint Behavior in the Airline Industry
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    Chapter 112 Perceptions Toward Implementation of Microcomputers: a Study Of Public Radio Stations
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    Chapter 113 "Use Segmentation of The Local Tv News Audience"
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    Chapter 114 Site Selection Analysis In Tourism: Selected Findings
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    Chapter 115 Increasing ATM Utilization: User Profiles and Marketing Challenges
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    Chapter 116 Image Variables as Discriminating Factors: a Comparative Study of Credit Unions Versus Banks
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    Chapter 117 Marketing Higher Educational Institutions to Academically Talented Students
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    Chapter 118 Consumer Satisfaction in Higher Education Measures of Teaching Effectiveness
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    Chapter 119 Service Provider and Receiver Perceptual Gap Analysis For Effective Dental Specialist Services Marketing
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    Chapter 120 Retail Pharmacy Patronage: Mom and Pop Vs The Chain
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    Chapter 121 Attribute Category Importance in Stimulating Interest and Intention to Use a New Service
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    Chapter 122 Determining the Optimal Promotional Mix for Health Care Cost Containment Systems
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    Chapter 123 An Exploration of the Use of Chronometric Methodology in Mapping Automatically Activated Cognitive Associations
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    Chapter 124 The Validity of Alternative Measures of Attribute Importance: The Role of Product Purchase Familiarity
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    Chapter 125 A Model for Researching Computer Assisted Cutoff Processes: An Exploratory Study
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    Chapter 126 Reducing Spurious and Uninformed Response by Means of Respondent Warnings: An Experimental Study
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    Chapter 127 Coupon Usage by Chinese Consumers
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    Chapter 128 Assessing and Managing Hispanic Markets in the U.S.: A Review
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    Chapter 129 Hispanic Consumer Behavior, Ethnic Identity, and Ethnic Origin: An Empirical Study
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    Chapter 130 Ebonics and Advertising to the Black Consumer: A Need for Research to Analyze Language and Communication Styles in a Linguistic Framework
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    Chapter 131 Estimating Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix
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    Chapter 132 A Conceptual Framework for Examining Color Preference, Importance and Categorization in a Multiattribute Context – A Comparative Approach
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    Chapter 133 Expert Systems: a Review and Discussion of Marketing Applications
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    Chapter 134 Marketing and Economic Development: the Saudi Arabian Experience
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    Chapter 135 Are Market Performance Discriminators of Consumer and Industrial Products Similar?
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    Chapter 136 The Tasks of Strategic Market Management: The Role of Marketing
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    Chapter 137 A Methodology for the Joint Analysis of Modal Choice and Transshipment
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    Chapter 138 Relative Attractiveness of Rewards to Singaporean Salespersons: Relationship With Satisfaction and Performance
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    Chapter 139 Marketing For Product Use: Its Potential Role In Reducing Product Liability Problems
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    Chapter 140 Characteristics of an Adopting Unit and Implementation of an Innovation
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    Chapter 141 Advertising Practices of Industrial Manufacturers
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    Chapter 142 Product-Discontent, Incidence of Complaints and Rights Awareness Among Middle-Class Consumers: Findings of an Exploratory Survey in Three Cities of Northern India
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    Chapter 143 Life Style Segmentation in a Service Industry: The Case of Fitness Spas
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    Chapter 144 Marketing of Health Care Services: The Physicians’Perspective
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    Chapter 145 Evaluating the Relevance of Marketing to Social Welfare Service Organizations
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    Chapter 146 Image as a Strategic Tool for Service Marketers
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    Chapter 147 Analyzing the Performance of Mass Transit Systems: Can Effectiveness and Efficiency Be Measured
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    Chapter 148 Frequent Flyer Programs: A Conoentric Diversification and Penetration Promotion Strategy
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    Chapter 149 High Tech Services Innovativeness: Profiling High Prone Air-to-Ground Telephone Market Segments
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    Chapter 150 Interactive Services Marketing: The Relationships Among Information, Technology and Exchange Transactions in Services Marketing
Overall attention for this book and its chapters
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Title
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, January 2015
DOI 10.1007/978-3-319-17055-8
ISBNs
978-3-31-917054-1, 978-3-31-917055-8
Editors

Jon M. Hawes

Twitter Demographics

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Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 50%
Lecturer > Senior Lecturer 1 25%
Professor > Associate Professor 1 25%
Readers by discipline Count As %
Arts and Humanities 1 25%
Psychology 1 25%
Social Sciences 1 25%
Engineering 1 25%