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Chapter title |
Frequent Flyer Programs: A Conoentric Diversification and Penetration Promotion Strategy
|
---|---|
Chapter number | 148 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_148 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Charles R. Patton, M. Wayne DeLozier |
Editors |
Jon M. Hawes |