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Strategic Marketing and Innovation for Indian MSMEs

Overview of attention for book
Attention for Chapter 9: Main Study—Detailed Statistical Analysis by Multiple Regression
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11 Mendeley
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Chapter title
Main Study—Detailed Statistical Analysis by Multiple Regression
Chapter number 9
Book title
Strategic Marketing and Innovation for Indian MSMEs
Published by
Springer Singapore, March 2017
DOI 10.1007/978-981-10-3590-6_9
Book ISBNs
978-9-81-103589-0, 978-9-81-103590-6
Authors

Prof. R. Srinivasan, Dr. C. P. Lohith, R. Srinivasan, C. P. Lohith

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 11 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 27%
Unspecified 1 9%
Student > Bachelor 1 9%
Student > Doctoral Student 1 9%
Unknown 5 45%
Readers by discipline Count As %
Unspecified 1 9%
Business, Management and Accounting 1 9%
Computer Science 1 9%
Economics, Econometrics and Finance 1 9%
Social Sciences 1 9%
Other 0 0%
Unknown 6 55%