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Handbook of Market Research

Overview of attention for book
Attention for Chapter 6: Challenges in Conducting International Market Research
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Citations

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Chapter title
Challenges in Conducting International Market Research
Chapter number 6
Book title
Handbook of Market Research
Published by
Springer International Publishing, January 2016
DOI 10.1007/978-3-319-05542-8_6-1
Book ISBNs
978-3-31-905542-8
Authors

Andreas Engelen, Monika Engelen, C. Samuel Craig

Editors

Christian Homburg, Martin Klarmann, Arnd Vomberg

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 50%
Student > Ph. D. Student 1 50%
Readers by discipline Count As %
Business, Management and Accounting 1 50%
Social Sciences 1 50%