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Handbook of Market Research

Overview of attention for book
Attention for Chapter 21: Modeling Customer Lifetime Value, Retention, and Churn
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Chapter title
Modeling Customer Lifetime Value, Retention, and Churn
Chapter number 21
Book title
Handbook of Market Research
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-05542-8_21-1
Book ISBNs
978-3-31-905542-8, 978-3-31-905542-8
Authors

Herbert Castéran, Lars Meyer-Waarden, Werner Reinartz

Mendeley readers

The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 13 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 31%
Professor > Associate Professor 2 15%
Student > Ph. D. Student 2 15%
Student > Bachelor 1 8%
Lecturer 1 8%
Other 1 8%
Unknown 2 15%
Readers by discipline Count As %
Business, Management and Accounting 4 31%
Engineering 2 15%
Computer Science 2 15%
Social Sciences 1 8%
Unspecified 1 8%
Other 0 0%
Unknown 3 23%