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Handbook of Market Research

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

news
1 news outlet
twitter
10 X users
facebook
2 Facebook pages

Readers on

mendeley
1946 Mendeley
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Title
Handbook of Market Research
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-05542-8
ISBNs
978-3-31-905542-8
Editors

Christian Homburg, Martin Klarmann, Arnd Vomberg

X Demographics

X Demographics

The data shown below were collected from the profiles of 10 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1,946 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1946 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 197 10%
Student > Bachelor 174 9%
Student > Master 160 8%
Lecturer 150 8%
Student > Doctoral Student 83 4%
Other 195 10%
Unknown 987 51%
Readers by discipline Count As %
Business, Management and Accounting 453 23%
Economics, Econometrics and Finance 104 5%
Social Sciences 96 5%
Computer Science 77 4%
Engineering 65 3%
Other 145 7%
Unknown 1006 52%