You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
The 90s Generation and Society
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing to the 90s Generation
|
| Published by |
Palgrave Macmillan, New York, January 2014
|
| DOI | 10.1057/9781137440785_3 |
| Book ISBNs |
978-1-349-49560-3, 978-1-137-44078-5
|
| Authors |
Anders Parment, Parment, Anders |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 33% |
| Student > Bachelor | 1 | 33% |
| Unknown | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 2 | 67% |
| Unknown | 1 | 33% |