↓ Skip to main content
What is this page? Embed badge

The Intuitive Customer

Overview of attention for book
Cover of 'The Intuitive Customer'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Moving Your Customer Experience to the Next Level Requires New Thinking
  3. Altmetric Badge
    Chapter 2 Imperative 1: Recognize that Customers Decide Emotionally and Justify Rationally
  4. Altmetric Badge
    Chapter 3 Imperative 2: Embrace the All-Encompassing Nature of Customers’ Irrationality
  5. Altmetric Badge
    Chapter 4 Imperative 3: Understand that Customers’ Minds Can Be in Conflict with Themselves
  6. Altmetric Badge
    Chapter 5 Imperative 3(Continued): Understand that Customers’ Minds Can Be in Conflict with Themselves
  7. Altmetric Badge
    Chapter 6 Imperative 4: Commit Yourself to Understanding and Predicting Customer Habits and Behaviors
  8. Altmetric Badge
    Chapter 7 Imperative 5: Uncover the Hidden Causes and Unintended Consequences of Customers Wanting Things to Be Easy
  9. Altmetric Badge
    Chapter 8 Imperative 6: Accept that Apparently Irrelevant Aspects of Your Customer Experience Are Sometimes the Most Important Aspects
  10. Altmetric Badge
    Chapter 9 Imperative 7: Realize the Only Way to Build Customer Loyalty Is through Customer Memories
  11. Altmetric Badge
    Chapter 10 How to Move to the Next Level of Customer Experience
  12. Altmetric Badge
    Chapter 11 Customer Experience Is a Journey, Not a Destination
Attention for Chapter 8: Imperative 6: Accept that Apparently Irrelevant Aspects of Your Customer Experience Are Sometimes the Most Important Aspects
Altmetric Badge

Citations

dimensions_citation
8 Dimensions
Summary Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Imperative 6: Accept that Apparently Irrelevant Aspects of Your Customer Experience Are Sometimes the Most Important Aspects
Chapter number 8
Book title
The Intuitive Customer
Published by
Palgrave Macmillan, London, January 2016
DOI 10.1057/978-1-137-53430-9_8
Book ISBNs
978-1-137-53428-6, 978-1-137-53430-9
Authors

Colin Shaw, Ryan Hamilton

View on publisher site

This page is provided by Altmetric.