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The Intuitive Customer

Overview of attention for book
Cover of 'The Intuitive Customer'

Table of Contents

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    Book Overview
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    Chapter 1 Moving Your Customer Experience to the Next Level Requires New Thinking
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    Chapter 2 Imperative 1: Recognize that Customers Decide Emotionally and Justify Rationally
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    Chapter 3 Imperative 2: Embrace the All-Encompassing Nature of Customers’ Irrationality
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    Chapter 4 Imperative 3: Understand that Customers’ Minds Can Be in Conflict with Themselves
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    Chapter 5 Imperative 3(Continued): Understand that Customers’ Minds Can Be in Conflict with Themselves
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    Chapter 6 Imperative 4: Commit Yourself to Understanding and Predicting Customer Habits and Behaviors
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    Chapter 7 Imperative 5: Uncover the Hidden Causes and Unintended Consequences of Customers Wanting Things to Be Easy
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    Chapter 8 Imperative 6: Accept that Apparently Irrelevant Aspects of Your Customer Experience Are Sometimes the Most Important Aspects
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    Chapter 9 Imperative 7: Realize the Only Way to Build Customer Loyalty Is through Customer Memories
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    Chapter 10 How to Move to the Next Level of Customer Experience
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    Chapter 11 Customer Experience Is a Journey, Not a Destination
Attention for Chapter 8: Imperative 6: Accept that Apparently Irrelevant Aspects of Your Customer Experience Are Sometimes the Most Important Aspects
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