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Wirtschaftspsychologie

Overview of attention for book
Attention for Chapter 9: Marketinginstrumente — psychologisch betrachtet
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Citations

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Chapter title
Marketinginstrumente — psychologisch betrachtet
Chapter number 9
Book title
Wirtschaftspsychologie
Published by
Springer, Berlin, Heidelberg, January 2007
DOI 10.1007/978-3-540-71637-2_9
Book ISBNs
978-3-54-071636-5, 978-3-54-071637-2
Authors

Georg Felser

Mendeley readers

The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 6%
Unknown 16 94%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 18%
Student > Doctoral Student 1 6%
Student > Bachelor 1 6%
Unknown 12 71%
Readers by discipline Count As %
Psychology 3 18%
Business, Management and Accounting 2 12%
Unknown 12 71%