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Wirtschaftspsychologie

Overview of attention for book
Attention for Chapter 2: Werbewirkungsmodelle
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Citations

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22 Mendeley
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Chapter title
Werbewirkungsmodelle
Chapter number 2
Book title
Wirtschaftspsychologie
Published by
Springer, Berlin, Heidelberg, January 2007
DOI 10.1007/978-3-540-71637-2_2
Book ISBNs
978-3-54-071636-5, 978-3-54-071637-2
Authors

Klaus Moser

Mendeley readers

The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 2 9%
Unknown 20 91%

Demographic breakdown

Readers by professional status Count As %
Student > Master 9 41%
Student > Bachelor 7 32%
Student > Ph. D. Student 2 9%
Professor 1 5%
Unknown 3 14%
Readers by discipline Count As %
Psychology 10 45%
Business, Management and Accounting 5 23%
Economics, Econometrics and Finance 2 9%
Linguistics 1 5%
Social Sciences 1 5%
Other 0 0%
Unknown 3 14%