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Mendeley readers
| Chapter title |
Werbewirkungsmodelle
|
|---|---|
| Chapter number | 2 |
| Book title |
Wirtschaftspsychologie
|
| Published by |
Springer, Berlin, Heidelberg, January 2007
|
| DOI | 10.1007/978-3-540-71637-2_2 |
| Book ISBNs |
978-3-54-071636-5, 978-3-54-071637-2
|
| Authors |
Klaus Moser, Moser, Klaus |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 9% |
| Unknown | 20 | 91% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 8 | 36% |
| Student > Bachelor | 6 | 27% |
| Student > Ph. D. Student | 2 | 9% |
| Professor | 1 | 5% |
| Researcher | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 4 | 18% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 10 | 45% |
| Business, Management and Accounting | 4 | 18% |
| Economics, Econometrics and Finance | 2 | 9% |
| Linguistics | 1 | 5% |
| Social Sciences | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 4 | 18% |