Attention for Chapter 123:
Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective
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Chapter title |
Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective
|
Chapter number |
123 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_123 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Jeremy J. Sierra, Harry A. Taute, Robert S. Heiser, Sierra, Jeremy J., Taute, Harry A., Heiser, Robert S.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Brazil |
1 |
17% |
Unknown |
5 |
83% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
4 |
67% |
Researcher |
1 |
17% |
Unknown |
1 |
17% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
33% |
Psychology |
1 |
17% |
Economics, Econometrics and Finance |
1 |
17% |
Unknown |
2 |
33% |