Attention for Chapter 249:
Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent
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Chapter title |
Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent
|
Chapter number |
249 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_249 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Ronan Torres Quintão, Giuliana Isabella, Quintão, Ronan Torres, Isabella, Giuliana
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor > Associate Professor |
1 |
17% |
Unknown |
5 |
83% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
17% |
Unknown |
5 |
83% |