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Chapter title |
The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations
|
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Chapter number | 71 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_71 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Ursula Haas-Kotzegger, Ioannis Assiouras, Bodo B. Schlegelmilch, George Skourtis, Haas-Kotzegger, Ursula, Assiouras, Ioannis, Schlegelmilch, Bodo B., Skourtis, George |