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Chapter title |
Factors Affecting Consumers’ Willingness to Adopt?-Health Information
|
---|---|
Chapter number | 184 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_184 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
JungKun Park, Eklou Amendah, Christina Chung, Park, JungKun, Amendah, Eklou, Chung, Christina |