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The Experience Logic as a New Perspective for Marketing Management

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Cover of 'The Experience Logic as a New Perspective for Marketing Management'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to the Experience Logic: Key Concepts and Contents
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    Chapter 2 Experiential Perspective in Management Literature: A Systematic Review
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    Chapter 3 Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”
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    Chapter 4 The Tourist Offer of the Destination in an Experience Logic Perspective
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    Chapter 5 Sustainable Management of Events in an Experiential Perspective
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    Chapter 6 How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers
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    Chapter 7 Experience Economy and the Management of Shopping Centers: The Role of Entertainment
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    Chapter 8 The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach
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    Chapter 9 Experience Logic: The New Challenge for Trade Fairs
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    Chapter 10 The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study
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    Chapter 11 Marketing of Traditional-Local Products in the Experience Logic Perspective
Attention for Chapter 8: The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach
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mendeley
10 Mendeley
Summary
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Chapter title
The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach
Chapter number 8
Book title
The Experience Logic as a New Perspective for Marketing Management
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-77550-0_8
Book ISBNs
978-3-31-977549-4, 978-3-31-977550-0
Authors

Mara Cerquetti

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 30%
Unspecified 2 20%
Professor 1 10%
Unknown 4 40%
Readers by discipline Count As %
Unspecified 2 20%
Arts and Humanities 1 10%
Environmental Science 1 10%
Business, Management and Accounting 1 10%
Social Sciences 1 10%
Other 0 0%
Unknown 4 40%

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