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The Experience Logic as a New Perspective for Marketing Management

Overview of attention for book
Cover of 'The Experience Logic as a New Perspective for Marketing Management'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction to the Experience Logic: Key Concepts and Contents
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    Chapter 2 Experiential Perspective in Management Literature: A Systematic Review
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    Chapter 3 Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”
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    Chapter 4 The Tourist Offer of the Destination in an Experience Logic Perspective
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    Chapter 5 Sustainable Management of Events in an Experiential Perspective
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    Chapter 6 How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers
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    Chapter 7 Experience Economy and the Management of Shopping Centers: The Role of Entertainment
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    Chapter 8 The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach
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    Chapter 9 Experience Logic: The New Challenge for Trade Fairs
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    Chapter 10 The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study
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    Chapter 11 Marketing of Traditional-Local Products in the Experience Logic Perspective
Attention for Chapter 3: Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”
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Readers on

mendeley
19 Mendeley
Summary
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Chapter title
Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”
Chapter number 3
Book title
The Experience Logic as a New Perspective for Marketing Management
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-77550-0_3
Book ISBNs
978-3-31-977549-4, 978-3-31-977550-0
Authors

Tonino Pencarelli, Fabio Forlani

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 19 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 4 21%
Student > Bachelor 2 11%
Student > Doctoral Student 1 5%
Other 1 5%
Student > Ph. D. Student 1 5%
Other 1 5%
Unknown 9 47%
Readers by discipline Count As %
Business, Management and Accounting 7 37%
Nursing and Health Professions 1 5%
Agricultural and Biological Sciences 1 5%
Economics, Econometrics and Finance 1 5%
Unknown 9 47%

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