The Experience Logic as a New Perspective for Marketing Management

Chapter 1 Introduction to the Experience Logic: Key Concepts and Contents

Chapter 3 Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”

Chapter 4 The Tourist Offer of the Destination in an Experience Logic Perspective

Chapter 5 Sustainable Management of Events in an Experiential Perspective

Chapter 6 How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers

Chapter 7 Experience Economy and the Management of Shopping Centers: The Role of Entertainment

Chapter 8 The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach

Chapter 9 Experience Logic: The New Challenge for Trade Fairs

Chapter 10 The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study

Chapter 11 Marketing of Traditional-Local Products in the Experience Logic Perspective