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The Experience Logic as a New Perspective for Marketing Management

Overview of attention for book
Cover of 'The Experience Logic as a New Perspective for Marketing Management'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to the Experience Logic: Key Concepts and Contents
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    Chapter 2 Experiential Perspective in Management Literature: A Systematic Review
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    Chapter 3 Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”
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    Chapter 4 The Tourist Offer of the Destination in an Experience Logic Perspective
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    Chapter 5 Sustainable Management of Events in an Experiential Perspective
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    Chapter 6 How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers
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    Chapter 7 Experience Economy and the Management of Shopping Centers: The Role of Entertainment
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    Chapter 8 The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach
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    Chapter 9 Experience Logic: The New Challenge for Trade Fairs
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    Chapter 10 The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study
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    Chapter 11 Marketing of Traditional-Local Products in the Experience Logic Perspective
Attention for Chapter 6: How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers
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Readers on

mendeley
4 Mendeley
Summary
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Chapter title
How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers
Chapter number 6
Book title
The Experience Logic as a New Perspective for Marketing Management
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-77550-0_6
Book ISBNs
978-3-31-977549-4, 978-3-31-977550-0
Authors

Fulvio Fortezza, Andrea Dusi, Tonino Pencarelli

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 25%
Student > Postgraduate 1 25%
Unknown 2 50%
Readers by discipline Count As %
Unspecified 1 25%
Engineering 1 25%
Unknown 2 50%

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