↓ Skip to main content

Multinational Management

Overview of attention for book
Cover of 'Multinational Management'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce
  4. Altmetric Badge
    Chapter 3 Geely: A Case Study on the Trend Following Volvo-Owner
  5. Altmetric Badge
    Chapter 4 Haier: A Case Study on How One of China’s First Global Brands Keeps Expanding
  6. Altmetric Badge
    Chapter 5 Huawei: A Case Study on a Telecom Giant on the Rise
  7. Altmetric Badge
    Chapter 6 Lenovo: A Case Study on Strengthening the Position in the European Market Through Innovation
  8. Altmetric Badge
    Chapter 7 Tencent: A Case Study on Expanding Through Micro-Innovation and Strategic Partnerships
  9. Altmetric Badge
    Chapter 8 Dr. Reddy’s: A Case Study on Conquering the World with Affordable Medicine for the Masses
  10. Altmetric Badge
    Chapter 9 Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions
  11. Altmetric Badge
    Chapter 10 Panasonic: A Case Study on Constant Change and Reinvention of a World Brand
  12. Altmetric Badge
    Chapter 11 Rakuten: A Case Study on Entering New Markets Through an Innovative Business-to-Business-to-Consumer Strategy
  13. Altmetric Badge
    Chapter 12 Uniqlo: A Case Study on Creating Market Share with Affordable and Timeless Designs
  14. Altmetric Badge
    Chapter 13 Lotte: A Case Study on Market Entries Through Acquisition
  15. Altmetric Badge
    Chapter 14 Vinamilk: A Case Study on Partnering Up to Expand on the World Market
  16. Altmetric Badge
    Chapter 15 Corporate Enterpreneurship and Triple Helix
  17. Altmetric Badge
    Chapter 16 Asian Human Resource Management and Intercultural Competence
  18. Altmetric Badge
    Chapter 17 Branding Trends in Asian Markets
  19. Altmetric Badge
    Chapter 18 Conclusions: Why and How Asian Businesses Will Conquer the World
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

blogs
2 blogs
twitter
6 tweeters
facebook
1 Facebook page
wikipedia
2 Wikipedia pages

Citations

dimensions_citation
1 Dimensions

Readers on

mendeley
46 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Multinational Management
Published by
Springer International Publishing, January 2016
DOI 10.1007/978-3-319-23012-2
ISBNs
978-3-31-923011-5, 978-3-31-923012-2
Editors

Rien T. Segers

Twitter Demographics

The data shown below were collected from the profiles of 6 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 46 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 46 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 10 22%
Student > Bachelor 8 17%
Student > Ph. D. Student 7 15%
Student > Postgraduate 5 11%
Lecturer 3 7%
Other 8 17%
Unknown 5 11%
Readers by discipline Count As %
Business, Management and Accounting 21 46%
Economics, Econometrics and Finance 5 11%
Social Sciences 2 4%
Computer Science 2 4%
Engineering 1 2%
Other 9 20%
Unknown 6 13%