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Multinational Management

Overview of attention for book
Cover of 'Multinational Management'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce
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    Chapter 3 Geely: A Case Study on the Trend Following Volvo-Owner
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    Chapter 4 Haier: A Case Study on How One of China’s First Global Brands Keeps Expanding
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    Chapter 5 Huawei: A Case Study on a Telecom Giant on the Rise
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    Chapter 6 Lenovo: A Case Study on Strengthening the Position in the European Market Through Innovation
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    Chapter 7 Tencent: A Case Study on Expanding Through Micro-Innovation and Strategic Partnerships
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    Chapter 8 Dr. Reddy’s: A Case Study on Conquering the World with Affordable Medicine for the Masses
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    Chapter 9 Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions
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    Chapter 10 Panasonic: A Case Study on Constant Change and Reinvention of a World Brand
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    Chapter 11 Rakuten: A Case Study on Entering New Markets Through an Innovative Business-to-Business-to-Consumer Strategy
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    Chapter 12 Uniqlo: A Case Study on Creating Market Share with Affordable and Timeless Designs
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    Chapter 13 Lotte: A Case Study on Market Entries Through Acquisition
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    Chapter 14 Vinamilk: A Case Study on Partnering Up to Expand on the World Market
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    Chapter 15 Corporate Enterpreneurship and Triple Helix
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    Chapter 16 Asian Human Resource Management and Intercultural Competence
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    Chapter 17 Branding Trends in Asian Markets
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    Chapter 18 Conclusions: Why and How Asian Businesses Will Conquer the World
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Mentioned by

2 blogs
6 tweeters
1 Facebook page
2 Wikipedia pages


1 Dimensions

Readers on

46 Mendeley
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Multinational Management
Published by
Springer International Publishing, January 2016
DOI 10.1007/978-3-319-23012-2
978-3-31-923011-5, 978-3-31-923012-2

Rien T. Segers

Twitter Demographics

The data shown below were collected from the profiles of 6 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 46 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 46 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 10 22%
Student > Bachelor 8 17%
Student > Ph. D. Student 7 15%
Student > Postgraduate 5 11%
Lecturer 3 7%
Other 8 17%
Unknown 5 11%
Readers by discipline Count As %
Business, Management and Accounting 21 46%
Economics, Econometrics and Finance 5 11%
Social Sciences 2 4%
Computer Science 2 4%
Engineering 1 2%
Other 9 20%
Unknown 6 13%