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R for Marketing Research and Analytics

Overview of attention for book
Cover of 'R for Marketing Research and Analytics'

Table of Contents

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    Book Overview
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    Chapter 1 Welcome to R
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    Chapter 2 An Overview of the R Language
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    Chapter 3 Describing Data
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    Chapter 4 Relationships Between Continuous Variables
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    Chapter 5 Comparing Groups: Tables and Visualizations
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    Chapter 6 Comparing Groups: Statistical Tests
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    Chapter 7 Identifying Drivers of Outcomes: Linear Models
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    Chapter 8 Reducing Data Complexity
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    Chapter 9 Additional Linear Modeling Topics
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    Chapter 10 Confirmatory Factor Analysis and Structural Equation Modeling
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    Chapter 11 Segmentation: Clustering and Classification
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    Chapter 12 Association Rules for Market Basket Analysis
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    Chapter 13 Choice Modeling
Attention for Chapter 1: Welcome to R
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