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Neuromarketing

Overview of attention for book
Cover of 'Neuromarketing'

Table of Contents

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    Book Overview
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    Chapter 1 Exploring the Brain
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    Chapter 2 Consumption as Feelings
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    Chapter 3 Neural Underpinnings of Risk Handling, Developing Preference and Choosing
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    Chapter 4 Neural Bases for Segmentation and Positioning
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    Chapter 5 Applying Neuroscience and Biometrics to the Practice of Marketing
Attention for Chapter 3: Neural Underpinnings of Risk Handling, Developing Preference and Choosing
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Citations

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