↓ Skip to main content

Social Marketing in Action

Overview of attention for book
Cover of 'Social Marketing in Action'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 The Big Picture in Social Marketing
  3. Altmetric Badge
    Chapter 2 The Fundamentals of Social Marketing
  4. Altmetric Badge
    Chapter 3 Research and Evaluation in Social Marketing
  5. Altmetric Badge
    Chapter 4 Theory in Social Marketing
  6. Altmetric Badge
    Chapter 5 A Brief History of Social Marketing
  7. Altmetric Badge
    Chapter 6 Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign
  8. Altmetric Badge
    Chapter 7 The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention
  9. Altmetric Badge
    Chapter 8 The Bank of Cancer Research: Applying Social Marketing to Provide Sustainable Funding for Cancer Research
  10. Altmetric Badge
    Chapter 9 VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy
  11. Altmetric Badge
    Chapter 10 Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing
  12. Altmetric Badge
    Chapter 11 Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal
  13. Altmetric Badge
    Chapter 12 Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsible Behavior
  14. Altmetric Badge
    Chapter 13 Inculcating the Handwashing Habit Through Social Marketing Among Poor Children in India
  15. Altmetric Badge
    Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity
  16. Altmetric Badge
    Chapter 15 Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue
  17. Altmetric Badge
    Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions: Making Every Contact Count in the United Kingdom
  18. Altmetric Badge
    Chapter 17 Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign
  19. Altmetric Badge
    Chapter 18 Behavior Change and Nutrition Education for Teenagers: Nestlé Social Marketing “Healthy Kids Programme” in India
  20. Altmetric Badge
    Chapter 19 Using Social Marketing to Promote Handwashing with Soap for a Healthier Vietnam
  21. Altmetric Badge
    Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada
  22. Altmetric Badge
    Chapter 21 Akureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing
  23. Altmetric Badge
    Chapter 22 Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks
  24. Altmetric Badge
    Chapter 23 A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See
  25. Altmetric Badge
    Chapter 24 The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada
  26. Altmetric Badge
    Chapter 25 Applying Social Marketing to Koala Conservation: The “Leave It” Pilot Program
  27. Altmetric Badge
    Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change
  28. Altmetric Badge
    Chapter 27 Enhancing Health by Means of Massive Open Online Courses
  29. Altmetric Badge
    Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18
  30. Altmetric Badge
    Chapter 29 A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s Empowerment
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

blogs
1 blog
twitter
10 tweeters

Citations

dimensions_citation
4 Dimensions

Readers on

mendeley
4 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Social Marketing in Action
Published by
Springer International Publishing, January 2019
DOI 10.1007/978-3-030-13020-6
ISBNs
978-3-03-013019-0, 978-3-03-013020-6
Editors

Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil

Twitter Demographics

The data shown below were collected from the profiles of 10 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 2 50%
Student > Bachelor 1 25%
Professor > Associate Professor 1 25%
Readers by discipline Count As %
Social Sciences 2 50%
Mathematics 1 25%
Physics and Astronomy 1 25%
Arts and Humanities 1 25%