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Social Marketing in Action

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Cover of 'Social Marketing in Action'

Table of Contents

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    Book Overview
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    Chapter 1 The Big Picture in Social Marketing
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    Chapter 2 The Fundamentals of Social Marketing
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    Chapter 3 Research and Evaluation in Social Marketing
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    Chapter 4 Theory in Social Marketing
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    Chapter 5 A Brief History of Social Marketing
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    Chapter 6 Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign
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    Chapter 7 The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention
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    Chapter 8 The Bank of Cancer Research: Applying Social Marketing to Provide Sustainable Funding for Cancer Research
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    Chapter 9 VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy
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    Chapter 10 Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing
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    Chapter 11 Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal
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    Chapter 12 Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsible Behavior
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    Chapter 13 Inculcating the Handwashing Habit Through Social Marketing Among Poor Children in India
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    Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity
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    Chapter 15 Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue
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    Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions: Making Every Contact Count in the United Kingdom
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    Chapter 17 Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign
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    Chapter 18 Behavior Change and Nutrition Education for Teenagers: Nestlé Social Marketing “Healthy Kids Programme” in India
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    Chapter 19 Using Social Marketing to Promote Handwashing with Soap for a Healthier Vietnam
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    Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada
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    Chapter 21 Akureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing
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    Chapter 22 Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks
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    Chapter 23 A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See
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    Chapter 24 The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada
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    Chapter 25 Applying Social Marketing to Koala Conservation: The “Leave It” Pilot Program
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    Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change
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    Chapter 27 Enhancing Health by Means of Massive Open Online Courses
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    Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18
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    Chapter 29 A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s Empowerment
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Social Marketing in Action
Published by
Springer International Publishing, January 2019
DOI 10.1007/978-3-030-13020-6
978-3-03-013019-0, 978-3-03-013020-6

Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil

Twitter Demographics

The data shown below were collected from the profiles of 10 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 2 50%
Student > Bachelor 1 25%
Professor > Associate Professor 1 25%
Readers by discipline Count As %
Social Sciences 2 50%
Mathematics 1 25%
Physics and Astronomy 1 25%
Arts and Humanities 1 25%