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Mendeley readers
| Chapter title |
Asian Brand Strategy
|
|---|---|
| Chapter number | 6 |
| Book title |
Asian Brand Strategy
|
| Published by |
Palgrave Macmillan, London, January 2006
|
| DOI | 10.1057/9780230513068_6 |
| Book ISBNs |
978-1-349-54370-0, 978-0-230-51306-8
|
| Authors |
Martin Roll |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 20 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 4 | 20% |
| Student > Master | 3 | 15% |
| Student > Ph. D. Student | 3 | 15% |
| Student > Bachelor | 2 | 10% |
| Lecturer > Senior Lecturer | 1 | 5% |
| Other | 1 | 5% |
| Unknown | 6 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 30% |
| Social Sciences | 4 | 20% |
| Pharmacology, Toxicology and Pharmaceutical Science | 1 | 5% |
| Economics, Econometrics and Finance | 1 | 5% |
| Design | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 7 | 35% |