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| Chapter title |
Transforming How We Understand Asian Cultures and Consumers
|
|---|---|
| Chapter number | 3 |
| Book title |
Asian Brand Strategy
|
| Published by |
Palgrave Macmillan, London, January 2006
|
| DOI | 10.1057/9780230513068_3 |
| Book ISBNs |
978-1-349-54370-0, 978-0-230-51306-8
|
| Authors |
Martin Roll |