You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Title |
Asian Brand Strategy
|
---|---|
Published by |
Springer, October 2005
|
DOI | 10.1057/9780230513068 |
ISBNs |
978-0-230-51306-8, 978-1-349-54370-0
|
Authors |
Roll, Martin |
Mendeley readers
The data shown below were compiled from readership statistics for 60 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Denmark | 1 | 2% |
Unknown | 59 | 98% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 13 | 22% |
Student > Ph. D. Student | 10 | 17% |
Student > Master | 10 | 17% |
Student > Postgraduate | 6 | 10% |
Researcher | 5 | 8% |
Other | 7 | 12% |
Unknown | 9 | 15% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 30 | 50% |
Social Sciences | 11 | 18% |
Arts and Humanities | 2 | 3% |
Economics, Econometrics and Finance | 2 | 3% |
Design | 2 | 3% |
Other | 4 | 7% |
Unknown | 9 | 15% |