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User Experience Is Brand Experience

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Cover of 'User Experience Is Brand Experience'

Table of Contents

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    Book Overview
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    Chapter 1 The Battle for Attention
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    Chapter 2 The Role of Information Processing for Product Perception
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    Chapter 3 Unconscious Brand Messaging and Perception Beneath the Detection Threshold
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    Chapter 4 Human Needs and Values as Guideline for Brands and Their Products
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    Chapter 5 The Intersection of User Experience (UX), Customer Experience (CX), and Brand Experience (BX)
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    Chapter 6 Conceptual Consumption: Why We Consume Based on Mental Concepts
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    Chapter 7 The User Experience Identity (UXi) Method
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    Chapter 8 UXi Validation: How to Evaluate if Brand Values Can Be Experienced by Users
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    Chapter 9 Summary and Recommendations for Action
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