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Mendeley readers
Chapter title |
User Experience Testing vs. Marketing Experts – Can Empirical Research Beat Practical Knowledge in Dialog Marketing?
|
---|---|
Chapter number | 33 |
Book title |
HCI in Business, Government and Organizations
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Published by |
Springer, Cham, July 2020
|
DOI | 10.1007/978-3-030-50341-3_33 |
Book ISBNs |
978-3-03-050340-6, 978-3-03-050341-3
|
Authors |
Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller, Miclau, Christina, Woerz, Barbara, Heiland, Laura, Hess, Dennis, Weber, Beatrice, Emmler, Alice, Saar, Hans-Peter, Belke, Jonas, Hose, Niklas, Ernst, Oxana, Mueller, Andrea |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Other | 1 | 33% |
Student > Postgraduate | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 1 | 33% |
Economics, Econometrics and Finance | 1 | 33% |
Unknown | 1 | 33% |