You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Effectiveness of Banner Ads: An Eye Tracking and Facial Expression Analysis
HCI in Business, Government and Organizations
Springer, Cham, July 2020
Thanh-An Nguyen, Constantinos K. Coursaris, Pierre-Majorique Léger, Sylvain Sénécal, Mark Fredette
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||2||40%|
|Student > Postgraduate||1||20%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||40%|