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Building great customer experiences
Overview of attention for book
Table of Contents
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Book Overview
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Chapter 1
The customer experience tsunami
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Chapter 2
The physical customer experience
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Chapter 3
The emotional customer experience
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Chapter 4
The effect of organization, multi-channels and moments of contact on the customer experience
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Chapter 5
The implications of processes and systems on the customer experience
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Chapter 6
People: a key differentiator
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Chapter 7
The massive impact of leadership and culture on the customer experience
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Chapter 8
The customer experience is the embodiment of the brand
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Chapter 9
Managing your customer experience: the Customer Experience Pyramid™
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Chapter 10
Measuring your customer experience
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Chapter 11
Targeting: driving behaviours that impact your customer experience
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Chapter 12
Creating your customer experience strategy
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Chapter 13
The future of customer experience
Overall attention for this book and its chapters
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Mentioned by
syllabi
6
institutions with syllabi
wikipedia
1
Wikipedia page
Readers on
mendeley
107
Mendeley
Book overview
1. The customer experience tsunami
2. The physical customer experience
3. The emotional customer experience
4. The effect of organization, multi-channels and moments of contact on the customer experience
5. The implications of processes and systems on the customer experience
6. People: a key differentiator
7. The massive impact of leadership and culture on the customer experience
8. The customer experience is the embodiment of the brand
9. Managing your customer experience: the Customer Experience Pyramid™
10. Measuring your customer experience
11. Targeting: driving behaviours that impact your customer experience
12. Creating your customer experience strategy
13. The future of customer experience
Summary
Syllabi
Wikipedia
This data is correct as of December 2015 - for more up to date information, please visit
https://opensyllabus.org/
So far, Altmetric has seen this research output assigned in
20
syllabi from
6
institutions on Open Syllabus Project.
Institution
Syllabi count
Course subject areas covered
University of Derby
8
Unknown
University of Tulsa
2
Unknown
Coventry University
2
Engineering
Bournemouth University
1
Unknown
Oxford Brookes University
1
Unknown
Unknown
6
Economics, Business, History, Law, Education