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Mendeley readers
| Chapter title |
Case Study 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits
|
|---|---|
| Chapter number | 4 |
| Book title |
Strategic Marketing Cases in Emerging Markets
|
| Published by |
Springer International Publishing, May 2017
|
| DOI | 10.1007/978-3-319-51545-8_4 |
| Book ISBNs |
978-3-31-951543-4, 978-3-31-951545-8
|
| Authors |
Deniz Tuncalp, Selcen Ozturkcan |
| Editors |
Atanu Adhikari, Sanjit Kumar Roy |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 2 | 50% |
| Researcher | 1 | 25% |
| Unknown | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 75% |
| Unknown | 1 | 25% |