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Strategic Marketing Cases in Emerging Markets

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Cover of 'Strategic Marketing Cases in Emerging Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Case Study 1: Nestlé in Mexico: The Good Food Versus The Good Life Dilemma
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    Chapter 2 Case Study 2: Tanishq: Bringing Jewellery to Daily Life
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    Chapter 3 Case Study 3: ABC Limited
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    Chapter 4 Case Study 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits
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    Chapter 5 Case Study 5: To Switch or Not to Switch—Madhu’s Dilemma
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    Chapter 6 Case Study 6: Funmax 4D Animation Theatre
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    Chapter 7 Case Study 7: Managing Social Media Communications at Garanti Bank
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    Chapter 8 Case Study 8: Revolution Ventures—Introduction to the Service Organization and Situation Description
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    Chapter 9 Case Study 9: M-Pesa: A Renowned Disruptive Innovation from Kenya
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    Chapter 10 Case Study 10: Irrway—A Green Personal Mobility Solution
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    Chapter 11 Case Study 11: Citrus Ventures—Distressed Asset Specialist
Attention for Chapter 2: Case Study 2: Tanishq: Bringing Jewellery to Daily Life
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Chapter title
Case Study 2: Tanishq: Bringing Jewellery to Daily Life
Chapter number 2
Book title
Strategic Marketing Cases in Emerging Markets
Published by
Springer International Publishing, May 2017
DOI 10.1007/978-3-319-51545-8_2
Book ISBNs
978-3-31-951543-4, 978-3-31-951545-8
Authors

Atanu Adhikari, Ramesh Kumar Sankaran, Trupti Karkhanis

Editors

Atanu Adhikari, Sanjit Kumar Roy

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