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Mendeley readers
| Chapter title |
Case Study 5: To Switch or Not to Switch—Madhu’s Dilemma
|
|---|---|
| Chapter number | 5 |
| Book title |
Strategic Marketing Cases in Emerging Markets
|
| Published by |
Springer International Publishing, May 2017
|
| DOI | 10.1007/978-3-319-51545-8_5 |
| Book ISBNs |
978-3-31-951543-4, 978-3-31-951545-8
|
| Authors |
Shashi Shekhar Mishra, Arijit Pathak |
| Editors |
Atanu Adhikari, Sanjit Kumar Roy |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer > Senior Lecturer | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |