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| Chapter title |
Case Study 11: Citrus Ventures—Distressed Asset Specialist
|
|---|---|
| Chapter number | 11 |
| Book title |
Strategic Marketing Cases in Emerging Markets
|
| Published by |
Springer International Publishing, May 2017
|
| DOI | 10.1007/978-3-319-51545-8_11 |
| Book ISBNs |
978-3-31-951543-4, 978-3-31-951545-8
|
| Authors |
Harsha C. Shastry, B. T. Lakshmipathi, Manohar, M. G. Srenath Rau, Pankaj Kumar Jatarya, Sachin M. Kamtikar, Atanu Adhikari |
| Editors |
Atanu Adhikari, Sanjit Kumar Roy |