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Mendeley readers
| Chapter title |
Case Study 9: M-Pesa: A Renowned Disruptive Innovation from Kenya
|
|---|---|
| Chapter number | 9 |
| Book title |
Strategic Marketing Cases in Emerging Markets
|
| Published by |
Springer International Publishing, May 2017
|
| DOI | 10.1007/978-3-319-51545-8_9 |
| Book ISBNs |
978-3-31-951543-4, 978-3-31-951545-8
|
| Authors |
Isaac K. Ngugi, Lilian W. Komo |
| Editors |
Atanu Adhikari, Sanjit Kumar Roy |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 3 | 27% |
| Student > Ph. D. Student | 2 | 18% |
| Student > Doctoral Student | 1 | 9% |
| Student > Master | 1 | 9% |
| Other | 1 | 9% |
| Other | 0 | 0% |
| Unknown | 3 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 27% |
| Social Sciences | 2 | 18% |
| Economics, Econometrics and Finance | 1 | 9% |
| Medicine and Dentistry | 1 | 9% |
| Engineering | 1 | 9% |
| Other | 0 | 0% |
| Unknown | 3 | 27% |