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Mendeley readers
| Chapter title |
Nostalgic Branding in Central Europe
|
|---|---|
| Chapter number | 5 |
| Book title |
Diversity in European Marketing
|
| Published by |
Gabler Verlag, January 2012
|
| DOI | 10.1007/978-3-8349-6976-7_5 |
| Book ISBNs |
978-3-83-491420-0, 978-3-83-496976-7
|
| Authors |
Petr Král, Král, Petr |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 20% |
| Student > Doctoral Student | 1 | 20% |
| Unknown | 3 | 60% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 20% |
| Agricultural and Biological Sciences | 1 | 20% |
| Unknown | 3 | 60% |