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Diversity in European Marketing

Overview of attention for book
Attention for Chapter 4: Managing early and mature markets in Europe: The UniCredit Group
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1 Mendeley
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Chapter title
Managing early and mature markets in Europe: The UniCredit Group
Chapter number 4
Book title
Diversity in European Marketing
Published by
Gabler Verlag, January 2012
DOI 10.1007/978-3-8349-6976-7_4
Book ISBNs
978-3-83-491420-0, 978-3-83-496976-7
Authors

András Bauer, Bauer, András

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 100%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 100%