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Diversity in European Marketing

Overview of attention for book
Attention for Chapter 12: Growing with the Wind: The Case of Vestas
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Readers on

mendeley
12 Mendeley
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Chapter title
Growing with the Wind: The Case of Vestas
Chapter number 12
Book title
Diversity in European Marketing
Published by
Gabler Verlag, January 2012
DOI 10.1007/978-3-8349-6976-7_12
Book ISBNs
978-3-83-491420-0, 978-3-83-496976-7
Authors

Rolf Wüstenhagen, Wüstenhagen, Rolf

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 8%
Unknown 11 92%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 17%
Student > Master 2 17%
Professor 1 8%
Student > Doctoral Student 1 8%
Student > Ph. D. Student 1 8%
Other 1 8%
Unknown 4 33%
Readers by discipline Count As %
Business, Management and Accounting 3 25%
Biochemistry, Genetics and Molecular Biology 1 8%
Environmental Science 1 8%
Economics, Econometrics and Finance 1 8%
Engineering 1 8%
Other 0 0%
Unknown 5 42%