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Mendeley readers
| Chapter title |
How companies organize their European Business: The Role of Regional Headquarters
|
|---|---|
| Chapter number | 9 |
| Book title |
Diversity in European Marketing
|
| Published by |
Gabler Verlag, January 2012
|
| DOI | 10.1007/978-3-8349-6976-7_9 |
| Book ISBNs |
978-3-83-491420-0, 978-3-83-496976-7
|
| Authors |
Bodo B. Schlegelmilch, Björn Ambos, Schlegelmilch, Bodo B., Ambos, Björn |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 2 | 50% |
| Student > Ph. D. Student | 1 | 25% |
| Student > Master | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 75% |
| Engineering | 1 | 25% |