↓ Skip to main content
What is this page? Embed badge

Handbook of Market Research

Overview of attention for book
Cover of 'Handbook of Market Research'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Return on Media Models
  3. Altmetric Badge
    Chapter 3 Field Experiments
  4. Altmetric Badge
    Chapter 6 Challenges in Conducting International Market Research
  5. Altmetric Badge
    Chapter 8 Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers
  6. Altmetric Badge
    Chapter 12 Finite Mixture Models
  7. Altmetric Badge
    Chapter 15 Partial Least Squares Structural Equation Modeling
  8. Altmetric Badge
    Chapter 16 Analysis of Variance
  9. Altmetric Badge
    Chapter 20 Logistic Regression and Discriminant Analysis
  10. Altmetric Badge
    Chapter 21 Modeling Customer Lifetime Value, Retention, and Churn
Attention for Chapter 20: Logistic Regression and Discriminant Analysis
Altmetric Badge

Citations

dimensions_citation
134 Dimensions

Readers on

mendeley
9 Mendeley
Summary Dimensions citations
So far, Dimensions has found 134 publications that cite this research output.

134

The most recent citing publications are shown below. View all 134 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.