You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
The Future of the Playboy Brand
|
|---|---|
| Chapter number | 19 |
| Book title |
Building Brand Value the Playboy Way
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230239586_19 |
| Book ISBNs |
978-1-349-36755-9, 978-0-230-23958-6
|
| Authors |
Susan Gunelius |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 100% |