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Mendeley readers
| Chapter title |
Defending the Brand
|
|---|---|
| Chapter number | 6 |
| Book title |
Building Brand Value the Playboy Way
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230239586_6 |
| Book ISBNs |
978-1-349-36755-9, 978-0-230-23958-6
|
| Authors |
Susan Gunelius, Gunelius, Susan |
Mendeley readers
The data shown below were compiled from readership statistics for 46 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 2% |
| Unknown | 45 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 13 | 28% |
| Researcher | 8 | 17% |
| Student > Postgraduate | 5 | 11% |
| Student > Bachelor | 5 | 11% |
| Student > Ph. D. Student | 4 | 9% |
| Other | 10 | 22% |
| Unknown | 1 | 2% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 17 | 37% |
| Engineering | 5 | 11% |
| Design | 4 | 9% |
| Arts and Humanities | 4 | 9% |
| Environmental Science | 3 | 7% |
| Other | 12 | 26% |
| Unknown | 1 | 2% |