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Chapter title |
Nurturing a Brand
|
---|---|
Chapter number | 3 |
Book title |
Building Brand Value the Playboy Way
|
Published by |
Palgrave Macmillan, London, January 2009
|
DOI | 10.1057/9780230239586_3 |
Book ISBNs |
978-1-349-36755-9, 978-0-230-23958-6
|
Authors |
Susan Gunelius |